SEO/SMO Training


SEO & SMO Training Course Syllabus :

Module 1 :Basic Introduction to SEO & SMO
  • Introduction to SEO & SMO
  • How Search Engine Works : Understanding Crawling ,Indexing & Robot.txt
  • Viewing Website like a Spider
  • Different types of SEO-Black Hat,Grey Hat & White Hat
  • Major Search Engines
  • Understanding Organic and Paid Search Results
  • Various types of Results :Understanding Google Knowledge graph
  • Introduction to On page and Off page SEO
  • Understanding differences between the old SEO and Post Penguin & Panda Updates
  • Creating accounts in Few Social Media Accounts
  • Periodic Table of SEO by Moz
Module 2 :HTML Tags & Search Operators
  • HTML Tags For SEO
  • Best Practices for Tags
  • Semantic HTML
  • Silo Structure
  • W3c Validation
  • Search Operators
Module 3: Buyer Persona & Market Research (Keyword Research )
  • What is inbound and outbound marketing
  • Creating buyer persona with the help of Online tools (Quantacast, Similarweb)
  • 6 Different types of Search Category
  • 3 Different types of Keywords according to Marketing Funnel
  • 3 Different types of Keywords according to Length (Head,Body and Long Tail Keywords )
  • Researching Keywords through Google Alerts, Correlate and Insights
  • How to brainstorm keywords through Online Tools ( Soovle,Ubersuggest )
  • Identifying profitable keywords through Google Keywords Tools
  • Identifying Keyword Competition using Moz OSE tools (understanding different terms –Do follow, no follow, DA,PA ,Trust Flow , Citation Flow etc.)
  • Understanding Theme keywords or LSI keywords
  • Understanding Kewyords intent and creating theme of the content
  • Keywords and BlackHat SEO
  • Assignment :Case Study
Module 4 :On Page Page SEO
  • Top Factors For On Page SEO
  • Title Optimization
  • Meta Description Optimization
  • Header Tags Optimization
  • Understanding Author tags
  • Robot.txt optimization
  • Geo Tags optimization for Local SEO
  • Proper Keywords Placement & Strong & Emphasis tags
  • File Name Optimization
  • Link Structure Optimization
  • URL Optimization
  • Image Optimization
  • Anchor Text Optimization Post Penguin
  • Inbound & Outbound Link Optimization
  • Footer Optimization Techniques
  • Schema and other Rich Markup Data
  • Sidewise Link Optimization
  • Black hat On-page SEO techniques
Module 5 : Web Master Tools & Speed Optimization
  • Understanding Google Web Master Tools
  • Understanding Bing Web Master Tools
  • Sitemap generation and Submission
  • Optimize Page Speed by Google Recommendations
Module 6 :Blog and Content Marketing
  • How to use Web Content Studio for Writing Content
  • Blog and its Structure
  • Blog as an Inbound Marketing Tool
  • How to integrate a WordPress blog
  • Basic WordPress Management
  • Basic WordPress SEO Plugin Optimization
  • Content Marketing Strategy
  • How to research headlines
  • Referral Traffic
Module 7 :Understanding Google analytics
  • Introdution to Google Analytics
  • Implemeting the tracking code
  • Use of View and Filters
  • Implementing goal settings
  • Reporting
Module 8 :Off Page SEO Training
  • Understanding backlinks, anchor text optimization
  • Understanding Directories ,sub directories links
  • Niche directories links
  • Best way to get forum backlinks
  • Wiki backlinks
  • How to get .edu, .gov backlinks
  • Blog Commenting For SEO using Google Alerts
  • Web 2.0 backlinks
  • Press Release Submission and backlinks
  • Classifieds Websites backlinks
  • Document sharing websites backlinks
  • Backlinks from QA Sites like Quora
  • Youtbe backlinks
  • Article submission backlinks
  • RSS Submission backlinks
  • Bookmarking Submissions (digg,stumbleupon,Reddit traffic)
  • Social media profile optimization and backlinks
  • Harnessing Social Media Groups
  • G+ page optimization and Google groups
  • Guest posting
  • Advanced Backlink Techniques
Module 9 :Local SEO Training
  • Google Maps Optimization
  • Google Business Page Optimization
  • Local business directory backlinks
Module 10 :Advanced SEO Techniques
  • 301 & 302 SEO Re direction
  • 404 and 403 page Creations
  • URL Canonicalization
  • .HTACCESS File optimization For URL Optimization
  • Using Google Disavow tools
Module 11 : SEO Audit & Penalty Removal

Compelete SEO Audit with the help of different tools

AUDIT REPORT
  • 1. Name of the Project/Business.
  • 2. Project website Link/URL.
  • 3. Site Indexed or Not.
  • 4. Domain Age / Date of Domain Registrations.
  • 5. Internal Pages.
  • 6. No. Of Backlinks.
  • 7. Google Page Rank.
  • 8. Alexa traffic Ranking.
  • 9. Title Tag.
  • 10. Description Tags
  • 11. Keyword Tag.
  • 12. Alt tags.
  • 13. Header Tags.
  • 14. Duplicate link.
  • 15. URL Canonicalization.
  • 16. Website is User friendly or not.
  • 17. Mobile Friendly Website or Not.
Negative SEO Removal
Module 11 :Social Media Optimization

Managing Social Profiles :

  • Facebook pages
  • Linkedin pages
  • Twitter pages

Course Fee and Duration

  • Course Duration : 2 Months
  • Fees: 8,000 INR = 4,000 INR x 2 Months
  • Live Project Experience from Very Beginning