Digital Marketing

Course Module

Part 1: Strategy
  • Digital Marketing Strategy
  • Market Research
  • Crowd sourcing
Part 2: Engagement
1. Search Engine Optimization (SEO)
  • SEO Fundamental & Concepts
  • Keyword Research
  • Conceptual Analysis
  • Link Building tips & techniques
  • On page optimization
  • Off page optimization
  • Google Updates
  • SEO Tools operations & Management
2. Search Engine Marketing (SEM)
Google Adwords (PPC)
  • Introduction to online advertising and adwords
  • Adwords account and campaign basics
  • Adwords Ad Formats
  • Policies and Ad Quality issues
  • Adwords Targeting and Placement
  • Adwords Bidding and Budgeting
  • Optimizing Performance
  • Display Advertising on the Google
  • Display network and Mobile Advertising
  • Performance Monitoring and Conversion Tracking
Part 3: Local Business listings and Maps
  • Introduction
  • How it works
  • Quality guidelines
Part 4: Social Media Optimization (SMO)
  • SMO Basics
  • Twitter Page Optimization
  • Facebook Page Optimization
  • Linkedin Optimization
  • Google+ Page Optimization
  • YouTube Optimization
  • Social media sites
  • Image Optimization and Networking
Part 5: Social Media Marketing (SMM)
  • Introduction
  • Twitter Ads
  • Facebook Ads
  • Micro Blogs for Business
Part 6: Email Marketing
  • Overview
  • Leads to create email lists
  • Email marketing planning
  • Email campaign
  • Newsletter

Course Fee and Duration

  • Course Duration : 3 Months
  • Fees: 18,000 INR = 6,000 INR x 3 Months
  • Live Project Experience from Very Beginning